Voice-over artists are essential, especially for small businesses. As a business owner, one of your main goals is to expand your audience reach. The only way to achieve this is through advertisements, which have to be aligned with your brand message.
A great way to attain this is to hire a voice actor that can connect with listeners and translate a specific message to different demographics. Their goal is to portray your brand as a valuable and honest resource to your customers while building a solid relationship with them. The best thing about voice-overs is that it offers authenticity that emails and text messages are less likely to deliver. Also, you can market your business through numerous content programs like Fiverr.
Here are leading reasons, in case you’re still wondering, how voice-overs (VO) help your small business:
1. Your Company Will Be Easier to Remember with Voice Overs
All businesses go through brand recognition struggles, particularly startups and small businesses. Rather than expecting your potential clients to see your brand logo, why don’t you employ VO artists to deliver your company’s message? If you’re on a budget, you can go for cheap voice actors but provide top-quality services. Bear in mind that cheap does not always come with low-quality services or products.
For example, professional VO services such as Neil Williams may increase your viewer’s familiarity with your brand. He is a British voice over artist with many years of experience behind the microphone. His reassuring voice is unique, wherein people will remember your brand and its vision whenever they hear him speak.
2. It Can Boost SEO and Return of Investment (ROI)
Nowadays, the internet is the most convenient way to market your brand. But it’s also popular with all your competitors. Google and other search engines help companies increase their visibility online. As a business owner, it is your choice to implement effective marketing approaches. For instance, your voice-over talent can produce an “explainer video” that tells a story about your company and its services and products.
It doesn’t matter if your company is small or large. An “explainer video” is better at telling your story than a blog or website since it holds the audience’s attention for a longer time.
3. Auto Attendants and Advertisements
You can use talented voice-over artists as automated attendants to answer your clients’ calls instantly. Prompt response is crucial to maintaining a good relationship with customers. In addition to answering calls immediately, an auto-attendant can also give your clients a quick and simple menu to reach the right department, such as sales, customer support, etc. Plus, an auto-attendant with a professional voice-over can leave a good impression on your customers.
4. Voice-Over Artists are Highly-Trained and Experienced with Specialist Studio
Professional voice-over artists are trained for several years to deliver an excellent and outstanding performance. They are prompt and timely, completing projects within deadlines.
They know how to work with a microphone, delivering an impressive performance to capture their audience’s attention. They use their good voice to translate scripts intended for a specific audience. In short, hiring professional voice-over talents for your company helps to ensure that you can provide your brand’s message effectively.
Ultimately, they have access to a professional recording studio. They have all of the equipment required to achieve high-quality sound results – from the microphone, headphones, microphone stand, pop filters, and shock mounts. Their studio is designed to control background static and regulate ambient noises. They also have an expert editor and the best editing software to create a top-quality recording of the script delivered in any audio format you desire.