Kotler and Armstrong define marketing as”the method by which firms create value for clients and build strong client relationships so as to capture value from client in return” This definition alone could explain why marketing is important, but let us outline a few reasons why marketing should be among the small business owner’s major priorities.
Marketing builds value into your services and products to your clients.
Most salespeople need to know as small as you can to make the sale. Some sales staff wants technical specifications and matters of that character, but the less they must learn the greater. This is
Oftentimes, business owners do not capitalize on all of the ways they could give value to their clients. They have lost in the creation or merchandise notion of marketing and wind up with marketing myopia. Marketing myopia occurs when a firm pays attention to this product/service compared to value or benefits it provides to the client. You can’t allow this to happen to you. Focus on your clients and why they purchase your merchandise. People today purchase a Toyota Prius not just because it saves on gas, but since it makes them dropped more ecofriendly.
Marketing helps build client relationships.
Everybody put focus on the sales team in regards to sales. “When the sales staff does not work more difficult, we will not increase earnings,” however this isn’t always correct. It costs twice as much to get a brand new client as it does to keep a current one. This usually means that you have to keep the connection with your present clients to be able to reduce marketing and sales prices and boost earnings.
Properly planned and executed marketing activities are the only real means to construct client relationships. These activities may have a good deal of items: loyalty applications, thank-you cards, client appreciation events, free gifts, etc. Each corporation must discover
Marketing builds a fresh image.
If you use FedEx for shipping, you understand what you’re getting: fast shipping, flexible transport options, and much better support compared to other shippers. Are all these things true? They are, but their marketing activities created each one these. FedEx might need to live up to those expectations of the brand, but their marketing division put up the customer with this picture.
You have to use marketing to establish your brand. Clients will need to understand what to expect from the company according to your own brand image. What type of merchandise and what kinds of service are you going to provide the client? Allow your marketing tell the story and establish your own brand.
