The OOH media landscape continues to evolve through the innovation of new products, networks and technology. Out-of-Home’s flexibility combined with unlimited creative possibilities provide marketers with effective solutions to connect with consumers,
Designing effective OOH communication requires the expression of a concept with clarity and focus. The environment where OOH advertising appears is quite different from that of other media. For outdoor advertising the viewing audience is primarily mobile as consumers participate in the activities of daily life. This restricts the potential viewing time of an outdoor message to a few seconds. However, high frequency is a strength of outdoor and repeated exposures will ensure that a message is absorbed and retained over time.
For indoor advertising which includes resto-bars, health clubs, shopping malls, airports, school campuses and elevators in office towers, the viewing audience is pedestrian offering more time to view and absorb the ad.