﻿<?xml version="1.0" encoding="utf-8"?><rss version="2.0" xmlns:mod="/rssschema.axd"><channel><title>News Releases</title><link>http://omaccanada.ca/en/aboutus/news/default</link><description /><language>en-CA</language><ttl>5</ttl><item><title><![CDATA[Campus Networks expand at Newad]]></title><description><![CDATA[Newad’s indoor advertising Campus network has confirmed its leadership position with educational establishments following the signing of a partnership with McGill University (Montreal, QC), often cited as one of the best educational institutions in North America. A new initiative with Brock University will mark the first time publicity has been allowed within the confines of that campus. (St. Catharines, ON)]]></description><link>http://omaccanada.ca/en/aboutus/news/news130.omac</link><guid>http://omaccanada.ca/en/aboutus/news/default#item130</guid><author>OMAC Canada</author><category>OMAC</category><pubDate>Fri, 03 May 2013 16:47:08 GMT</pubDate></item><item><title><![CDATA[OOH Advertising Drives Consumer Action]]></title><description><![CDATA[A new survey confirms that OOH advertising continues to be an effective medium in driving consumer action. A TNS survey revealed that over one half (57%) of Canadians age 18+ take some type of action after seeing OOH advertising. ]]></description><link>http://omaccanada.ca/en/aboutus/news/news131.omac</link><guid>http://omaccanada.ca/en/aboutus/news/default#item131</guid><author>OMAC Canada</author><category>OMAC</category><pubDate>Mon, 25 Feb 2013 05:00:00 GMT</pubDate></item><item><title><![CDATA[OOH Advertising Drives Consumer Action]]></title><description><![CDATA[A new survey confirms that OOH advertising continues to be an effective medium in driving consumer action. A TNS survey revealed that over one half (57%) of Canadians age 18+ take some type of action after seeing OOH advertising. ]]></description><link>http://omaccanada.ca/en/aboutus/news/news127.omac</link><guid>http://omaccanada.ca/en/aboutus/news/default#item127</guid><author>OMAC Canada</author><category>OMAC</category><pubDate>Mon, 25 Feb 2013 05:00:00 GMT</pubDate></item><item><title><![CDATA[Exciting New Partnership Between Boston Pizza And Zoom Media]]></title><description><![CDATA[Zoom Media announced its partnership with the Boston Pizza chain across the province of Quebec, adding the chain locations in Quebec to its Resto-bar out-of-home and digital out-of-home network.]]></description><link>http://omaccanada.ca/en/aboutus/news/news125.omac</link><guid>http://omaccanada.ca/en/aboutus/news/default#item125</guid><author>OMAC Canada</author><category>OMAC</category><pubDate>Wed, 13 Feb 2013 05:00:00 GMT</pubDate></item><item><title><![CDATA[A Digital OOH Campaign That Adjusts To Winter Weather Conditions]]></title><description><![CDATA[Kal Tire partnered with Astral Out-of-Home for their new winter campaign keeping Toronto and Vancouver motorists up to date on current weather, and how roads and driving conditions are being affected.]]></description><link>http://omaccanada.ca/en/aboutus/news/news124.omac</link><guid>http://omaccanada.ca/en/aboutus/news/default#item124</guid><author>OMAC Canada</author><category>OMAC</category><pubDate>Tue, 05 Feb 2013 05:00:00 GMT</pubDate></item><item><title><![CDATA[Australia’s OOH media continues to experience healthy growth]]></title><description><![CDATA[Out-of-Home continues to experience healthy growth in Australia, while other traditional media are seeing a decrease in audience and market share. Advances in technology are enhancing OOH creative and allowing advertisers to reach consumers on a more personal level. ]]></description><link>http://omaccanada.ca/en/aboutus/news/news123.omac</link><guid>http://omaccanada.ca/en/aboutus/news/default#item123</guid><author>OMAC Canada</author><category>OMAC</category><pubDate>Mon, 04 Feb 2013 05:00:00 GMT</pubDate></item><item><title><![CDATA[Bus Shelter Wraps in New Zealand Creates Engagement Opportunities Between Brands And Consumers]]></title><description><![CDATA[With smartphone penetration in New Zealand currently sitting at 44%, advertisers can take advantage of this technologically savvy market by offering digital products to connect with consumers looking for convenience and entertainment from their devices.]]></description><link>http://omaccanada.ca/en/aboutus/news/news122.omac</link><guid>http://omaccanada.ca/en/aboutus/news/default#item122</guid><author>OMAC Canada</author><category>OMAC</category><pubDate>Thu, 31 Jan 2013 05:00:00 GMT</pubDate></item><item><title><![CDATA[Winners of the 2013 Cassies Award Show Revealed ]]></title><description><![CDATA[Winners of the 2013 Cassies Award Show Revealed ]]></description><link>http://omaccanada.ca/en/aboutus/news/news121.omac</link><guid>http://omaccanada.ca/en/aboutus/news/default#item121</guid><author>OMAC Canada</author><category>OMAC</category><pubDate>Tue, 29 Jan 2013 05:00:00 GMT</pubDate></item><item><title><![CDATA[Discover The Secret Of Outdoor Posting In Freezing Temperatures]]></title><description><![CDATA[Discover The Secret Of Outdoor Posting In Freezing Temperatures]]></description><link>http://omaccanada.ca/en/aboutus/news/news120.omac</link><guid>http://omaccanada.ca/en/aboutus/news/default#item120</guid><author>OMAC Canada</author><category>OMAC</category><pubDate>Thu, 24 Jan 2013 05:00:00 GMT</pubDate></item><item><title><![CDATA[New Study Shows That Canadians Want Advertising Transparency]]></title><description><![CDATA[A new study shows that Canadian consumers are seeking more open and candid relationships with their favourite brands.]]></description><link>http://omaccanada.ca/en/aboutus/news/news119.omac</link><guid>http://omaccanada.ca/en/aboutus/news/default#item119</guid><author>OMAC Canada</author><category>OMAC</category><pubDate>Tue, 22 Jan 2013 05:00:00 GMT</pubDate></item><item><title><![CDATA[New Art Program Launches in Digital Mall Network]]></title><description><![CDATA[A new arts program launched on the Pattison Onestop Digital Mall Network will showcase Canadian artists work every five minutes in 42 shopping centres across Canada.]]></description><link>http://omaccanada.ca/en/aboutus/news/news118.omac</link><guid>http://omaccanada.ca/en/aboutus/news/default#item118</guid><author>OMAC Canada</author><category>OMAC</category><pubDate>Tue, 15 Jan 2013 05:00:00 GMT</pubDate></item><item><title><![CDATA[New Traffic Study Analyses The Relationship Between Digital Signage And Traffic Safety]]></title><description><![CDATA[A new study analyzing the impact of digital signage on traffic accidents was conducted at Texas A&M University on behalf of The Signage Foundation Inc. in Alexandria, Virginia.]]></description><link>http://omaccanada.ca/en/aboutus/news/news117.omac</link><guid>http://omaccanada.ca/en/aboutus/news/default#item117</guid><author>OMAC Canada</author><category>OMAC</category><pubDate>Mon, 14 Jan 2013 05:00:00 GMT</pubDate></item><item><title><![CDATA[OOH Industry Announces Huge Growth of Digital Advertising Inventory]]></title><description><![CDATA[Over the past 15 months, OMAC members have grown their digital OOH inventory by over 80% from 3,700 to over 6,800 screens. OMAC member companies including Astral Out-of-Home, CBS Outdoor, Cogeco Metromedia, Lamar Transit, Newad, Pattison Outdoor, 
Titan 360 and Zoom Media, have invested in digital OOH nationwide.  Offerings now include large outdoor formats from traditional posters to spectaculars and landmark locations, networked screens on transit routes and ferry terminals, to indoor networks in multiple venues such as restaurants, bars, fitness clubs, malls, airports and college campuses.]]></description><link>http://omaccanada.ca/en/aboutus/news/news116.omac</link><guid>http://omaccanada.ca/en/aboutus/news/default#item116</guid><author>OMAC Canada</author><category>OMAC</category><pubDate>Thu, 10 Jan 2013 05:00:00 GMT</pubDate></item><item><title><![CDATA[Selling Out Pays Off at Dixie Outlet Mall]]></title><description><![CDATA[Selling Out Pays Off at Dixie Outlet Mall]]></description><link>http://omaccanada.ca/en/aboutus/news/news115.omac</link><guid>http://omaccanada.ca/en/aboutus/news/default#item115</guid><author>OMAC Canada</author><category>OMAC</category><pubDate>Thu, 29 Nov 2012 05:00:00 GMT</pubDate></item><item><title><![CDATA[The Cuba Tourist Boards Lures Canadians]]></title><description><![CDATA[The Cuba Tourist Boards Lures Canadians]]></description><link>http://omaccanada.ca/en/aboutus/news/news114.omac</link><guid>http://omaccanada.ca/en/aboutus/news/default#item114</guid><author>OMAC Canada</author><category>OMAC</category><pubDate>Mon, 26 Nov 2012 05:00:00 GMT</pubDate></item><item><title><![CDATA[Nissan and OMD drove off with the Best of Show honour at Marketing Magazine’s Media Innovation Awards at the Liberty Grand in Toronto last Thursday night.]]></title><description><![CDATA[The award was given for the “Innovation that Excites—Altima Launch” campaign, chosen from the 20 Gold winning campaigns by a jury of 12 leading media and marketing leaders.]]></description><link>http://omaccanada.ca/en/aboutus/news/news113.omac</link><guid>http://omaccanada.ca/en/aboutus/news/default#item113</guid><author>OMAC Canada</author><category>OMAC</category><pubDate>Fri, 16 Nov 2012 14:00:00 GMT</pubDate></item><item><title><![CDATA[National Bank Shows its Colours in AMT Terminals and at Montreal-Trudeau Airport]]></title><description><![CDATA[Astral Out-of-Home products at Agence métropolitaine de transport (ATM) terminals and Montreal-Trudeau Airport provide an efficient way to reach travelers. That level of visibility attracted National Bank for two large-scale campaigns it created with its creative and media agency, DentsuBOS, and in collaboration with Astral Out-of-Home’s Transportation Division. 
]]></description><link>http://omaccanada.ca/en/aboutus/news/news110.omac</link><guid>http://omaccanada.ca/en/aboutus/news/default#item110</guid><author>OMAC Canada</author><category>OMAC</category><pubDate>Tue, 13 Nov 2012 05:00:00 GMT</pubDate></item><item><title><![CDATA[Rethink takes home Best of Show at Lotus Awards for Lavalife Online Dating's "Clickchange" campaign]]></title><description><![CDATA[Rethink takes home Best of Show at Lotus Awards for Lavalife Online Dating's "Clickchange" campaign.

]]></description><link>http://omaccanada.ca/en/aboutus/news/news112.omac</link><guid>http://omaccanada.ca/en/aboutus/news/default#item112</guid><author>OMAC Canada</author><category>OMAC</category><pubDate>Mon, 12 Nov 2012 05:00:00 GMT</pubDate></item><item><title><![CDATA[Outdoor Highlights BC Hydro]]></title><description><![CDATA[BC Hydro literally provided a window into just how efficient LED light bulbs are using CBS Outdoor TSAs at busy Vancouver intersections.]]></description><link>http://omaccanada.ca/en/aboutus/news/news111.omac</link><guid>http://omaccanada.ca/en/aboutus/news/default#item111</guid><author>OMAC Canada</author><category>OMAC</category><pubDate>Thu, 08 Nov 2012 05:00:00 GMT</pubDate></item><item><title><![CDATA[Levi’s, The MicroLoan Foundation and ADay.org make the cut to the DailyDOOH Gala Awards’ final round in the Best Digital OOH Campaign category]]></title><description><![CDATA[The DailyDOOH Gala Awards selected three finalists (Levi’s, The MicroLoan Foundation and ADay.org) in the Best Digital OOH Campaign category. ]]></description><link>http://omaccanada.ca/en/aboutus/news/news109.omac</link><guid>http://omaccanada.ca/en/aboutus/news/default#item109</guid><author>OMAC Canada</author><category>OMAC</category><pubDate>Thu, 01 Nov 2012 04:00:00 GMT</pubDate></item><item><title><![CDATA[Advil, MuchMusic and MEC’s new advertising campaign uses leading edge NFC technology in Newad’s campus network]]></title><description><![CDATA[Advil, MuchMusic and MEC are using Newad’s leading edge NFC technology for a new advertising campaign centered around a contest to promote the popular show "Gossip Girl", which airs every Monday night at 9 p.m.ET on MuchMusic.]]></description><link>http://omaccanada.ca/en/aboutus/news/news105.omac</link><guid>http://omaccanada.ca/en/aboutus/news/default#item105</guid><author>OMAC Canada</author><category>OMAC</category><pubDate>Thu, 25 Oct 2012 04:00:00 GMT</pubDate></item><item><title><![CDATA[Canadian fashion company Tristan makes its brand visible with an unusual display at Montreal Trudeau’s airport in collaboration with Astral Out-of-Home.]]></title><description><![CDATA[Canadian fashion company Tristan, in collaboration with Astral Out-of-Home, made a great move by taking advantage of the great visibility Montreal-Trudeau Airport has to offer. People traveling from all over Canada had the opportunity to witness a fashion show up close, right at the domestic flights carrousels.]]></description><link>http://omaccanada.ca/en/aboutus/news/news107.omac</link><guid>http://omaccanada.ca/en/aboutus/news/default#item107</guid><author>OMAC Canada</author><category>OMAC</category><pubDate>Fri, 05 Oct 2012 04:00:00 GMT</pubDate></item><item><title><![CDATA[Molson brand Rickard’s launches the new spiced lager Cardigan with CBS Outdoor, enticing Canadians to try it on]]></title><description><![CDATA[Molson brand Rickard’s has introduced a new spiced lager called Cardigan, just in time for Canadian Thanksgiving. Specifically crafted to remind beer drinkers about all the great things autumn brings, it only made sense that advertising included Outdoor, showcasing the creative amid the richly coloured leaves of fall.]]></description><link>http://omaccanada.ca/en/aboutus/news/news108.omac</link><guid>http://omaccanada.ca/en/aboutus/news/default#item108</guid><author>OMAC Canada</author><category>OMAC</category><pubDate>Thu, 04 Oct 2012 04:00:00 GMT</pubDate></item><item><title><![CDATA[Titan moves west, expanding large format digital inventory in Vancouver]]></title><description><![CDATA[Titan is adding more digital inventory to the Canadian marketplace with an expansion in Vancouver, the largest city in Western Canada.]]></description><link>http://omaccanada.ca/en/aboutus/news/news106.omac</link><guid>http://omaccanada.ca/en/aboutus/news/default#item106</guid><author>OMAC Canada</author><category>OMAC</category><pubDate>Tue, 02 Oct 2012 04:00:00 GMT</pubDate></item><item><title><![CDATA[OOH Data Mapping Made Easy]]></title><description><![CDATA[The Out-of-Home Marketing Association of Canada has released an update to its dynamic web mapping system that provides planners with the ability to create customized OOH market coverage maps that can be saved as a PDF and printed.]]></description><link>http://omaccanada.ca/en/aboutus/news/news104.omac</link><guid>http://omaccanada.ca/en/aboutus/news/default#item104</guid><author>OMAC Canada</author><category>OMAC</category><pubDate>Wed, 13 Jun 2012 04:00:00 GMT</pubDate></item><item><title><![CDATA[New Study Shows OOH’s Ability to Influence the Consumer Purchase Process]]></title><description><![CDATA[A new study conducted by the U.K. Outdoor Media Centre provides insight into the impact different media have on the various stages of the path to purchase. The results show that OOH advertising has a strong influence on consumers, nudging them towards the purchase at every stage of the process.]]></description><link>http://omaccanada.ca/en/aboutus/news/news103.omac</link><guid>http://omaccanada.ca/en/aboutus/news/default#item103</guid><author>OMAC Canada</author><category>OMAC</category><pubDate>Mon, 11 Jun 2012 04:00:00 GMT</pubDate></item><item><title><![CDATA[OMAC Reveals New Award-Winning OOH Campaigns]]></title><description><![CDATA[More than double the numbers of entries were viewed and twice as many people cast their votes for their favourite 2011 international, award-winning out-of-home campaigns.  The industry’s most popular choices have just been unveiled by OMAC on its creative microsite. The 2011 collection now spans award shows from 40 countries (up from 30 the year prior) including Czech Republic, Japan, Sweden, Austria, USA, Belgium and Canada.]]></description><link>http://omaccanada.ca/en/aboutus/news/news102.omac</link><guid>http://omaccanada.ca/en/aboutus/news/default#item102</guid><author>OMAC Canada</author><category>OMAC</category><pubDate>Thu, 17 May 2012 04:00:00 GMT</pubDate></item><item><title><![CDATA[Canada Hits a Triple at 2012 OBIE Awards]]></title><description><![CDATA[Last evening the Outdoor Advertising Association of America (OAAA), announced the 2012 OBIE Award winners.  Three Canadian agencies were among the recipients.  Winning an OBIE is one of the OOH advertising industry’s greatest honours and rightly so.  It recognizes excellence in what some believe is the medium that is the most difficult to create for.]]></description><link>http://omaccanada.ca/en/aboutus/news/news101.omac</link><guid>http://omaccanada.ca/en/aboutus/news/default#item101</guid><author>OMAC Canada</author><category>OMAC</category><pubDate>Thu, 03 May 2012 04:00:00 GMT</pubDate></item><item><title><![CDATA[Challenging Marketers & Creatives to be Simple and Bold]]></title><description><![CDATA[Martin Beauvais, Partner of Open Creative shares his passion and secrets for developing great OOH design at a special presentation sponsored by OMAC, for agencies and marketers on Tuesday May 8.]]></description><link>http://omaccanada.ca/en/aboutus/news/news100.omac</link><guid>http://omaccanada.ca/en/aboutus/news/default#item100</guid><author>OMAC Canada</author><category>OMAC</category><pubDate>Mon, 23 Apr 2012 04:00:00 GMT</pubDate></item><item><title><![CDATA[Influencing Purchase Decisions of Canadian Shoppers]]></title><description><![CDATA[The results of the new 2012 Canadian shopper survey conducted by BrandSpark International were released today.  With a sample size of over 53,000 household shoppers, the survey provides a comprehensive overview on key shopping trends, the importance of health and environment, and opportunities to integrate mobile, social media and OOH. ]]></description><link>http://omaccanada.ca/en/aboutus/news/news99.omac</link><guid>http://omaccanada.ca/en/aboutus/news/default#item99</guid><author>OMAC Canada</author><category>OMAC</category><pubDate>Thu, 19 Apr 2012 04:00:00 GMT</pubDate></item><item><title><![CDATA[Campaign Confirms Out-of-Home Media Drives Interaction With Mobile and Social Media]]></title><description><![CDATA[During the month of February, the Out-of-Home Marketing Association of Canada and its member companies ran an OOH campaign encouraging consumers to ‘join the holiday initiative’ by voting for a new holiday and suggesting a name for it.]]></description><link>http://omaccanada.ca/en/aboutus/news/news98.omac</link><guid>http://omaccanada.ca/en/aboutus/news/default#item98</guid><author>OMAC Canada</author><category>OMAC</category><pubDate>Wed, 04 Apr 2012 04:00:00 GMT</pubDate></item><item><title><![CDATA[Vote For The Best International Award Winning Out-of-Home Ads!]]></title><description><![CDATA[Annual award shows around the world celebrate the outstanding work that is being done in OOH advertising.  Now you can view an international collection of 2011 award winning OOH ads and vote for your favourites on Facebook. Visit OMAC’s Facebook page where you will find advertising category albums and select the OOH ads you like in as many categories as you choose until April 18.]]></description><link>http://omaccanada.ca/en/aboutus/news/news97.omac</link><guid>http://omaccanada.ca/en/aboutus/news/default#item97</guid><author>OMAC Canada</author><category>OMAC</category><pubDate>Wed, 28 Mar 2012 04:00:00 GMT</pubDate></item><item><title><![CDATA[Interactive Mapping Tool Provides Media Planners With the Latest OOH Data]]></title><description><![CDATA[The Out-of-Home Marketing Association of Canada has released an update to its dynamic web mapping system that provides users with the ability to create printable, customized OOH market coverage maps.  ]]></description><link>http://omaccanada.ca/en/aboutus/news/news96.omac</link><guid>http://omaccanada.ca/en/aboutus/news/default#item96</guid><author>OMAC Canada</author><category>OMAC</category><pubDate>Tue, 12 Jul 2011 04:00:00 GMT</pubDate></item><item><title><![CDATA[OOH Industry Appoints Chiasson in Quebec]]></title><description><![CDATA[The Out-of-Home Marketing Association (OMAC) and the Canadian Out-of-Home Measurement Bureau (COMB) have hired Normand Chiasson as their Marketing and Communications Director for Quebec.]]></description><link>http://omaccanada.ca/en/aboutus/news/news94.omac</link><guid>http://omaccanada.ca/en/aboutus/news/default#item94</guid><author>OMAC Canada</author><category>OMAC</category><pubDate>Mon, 16 May 2011 19:00:00 GMT</pubDate></item><item><title><![CDATA[OMAC Unveils the World’s Best Award Winning OOH]]></title><description><![CDATA[OMAC has launched the results of industry voting on outstanding international out-of-home.   The advertising community’s favourite OOH campaigns are now available on OMAC’s creative microsite. The 2010 collection has been selected from award shows across 30 countries including India, Japan, Sweden, Australia, USA, UK and Canada.  ]]></description><link>http://omaccanada.ca/en/aboutus/news/news92.omac</link><guid>http://omaccanada.ca/en/aboutus/news/default#item92</guid><author>OMAC Canada</author><category>OMAC</category><pubDate>Mon, 16 May 2011 04:00:00 GMT</pubDate></item><item><title><![CDATA[Judge The World’s Best OOH]]></title><description><![CDATA[Judge The World’s Best OOH]]></description><link>http://omaccanada.ca/en/aboutus/news/news84.omac</link><guid>http://omaccanada.ca/en/aboutus/news/default#item84</guid><author>OMAC Canada</author><category>OMAC</category><pubDate>Mon, 28 Mar 2011 04:00:00 GMT</pubDate></item><item><title><![CDATA[OMAC Announces New Membership Structure]]></title><description><![CDATA[OMAC has announced changes to its membership structure to encourage other OOH companies as well as agencies, advertisers and suppliers to join the association.]]></description><link>http://omaccanada.ca/en/aboutus/news/news83.omac</link><guid>http://omaccanada.ca/en/aboutus/news/default#item83</guid><author>OMAC Canada</author><category>OMAC</category><pubDate>Mon, 21 Mar 2011 04:00:00 GMT</pubDate></item><item><title><![CDATA[International Research Verifies OOH’s Efficacy]]></title><description><![CDATA[BrandScience, an international marketing and business consultancy has conducted a new analysis of 600 case studies from countries including the UK, Germany, Denmark, Sweden, Norway, Finland and Australia.  This new research builds on results of a quantitative analysis of 400 UK case studies launched earlier this year, and reveals similar results on the power of OOH advertising in delivering a high return on investment.   ]]></description><link>http://omaccanada.ca/en/aboutus/news/news82.omac</link><guid>http://omaccanada.ca/en/aboutus/news/default#item82</guid><author>OMAC Canada</author><category>OMAC</category><pubDate>Wed, 13 Oct 2010 04:00:00 GMT</pubDate></item><item><title><![CDATA[New Research Confirms the Value and Influence of Out-of-Home Advertising]]></title><description><![CDATA[Vision Critical recently conducted a comprehensive study of Out-of-Home advertising campaigns across 
five product categories: wireless services, telecommunications, packaged food, QSR and casual apparel. The survey was commissioned by OMAC, the Out-of-Home Marketing Association of Canada to analyze the relationship between advertising spend levels and recall performance, as well as the influence OOH has on key brand metrics. 
]]></description><link>http://omaccanada.ca/en/aboutus/news/news81.omac</link><guid>http://omaccanada.ca/en/aboutus/news/default#item81</guid><author>OMAC Canada</author><category>OMAC</category><pubDate>Mon, 27 Sep 2010 04:00:00 GMT</pubDate></item><item><title><![CDATA[OMAC Celebrates 5th Anniversary of Developing Initiatives to Advance the OOH Industry]]></title><description><![CDATA[First launched in September 2005, the Out-of-Home Marketing Association of Canada (OMAC) was created through the vision and cooperation of the 5 founding members Astral Out-of-Home, CBS Outdoor, Pattison Outdoor, NEWAD and Zoom Media. Through subsequent growth, they were joined by Lamar Transit, Metromedia Plus, OBN and Titan 360.  ]]></description><link>http://omaccanada.ca/en/aboutus/news/news80.omac</link><guid>http://omaccanada.ca/en/aboutus/news/default#item80</guid><author>OMAC Canada</author><category>OMAC</category><pubDate>Mon, 13 Sep 2010 04:00:00 GMT</pubDate></item><item><title><![CDATA[Interactive Mapping Tool Provides Media Planners With Latest OOH Data]]></title><description><![CDATA[The Out-of-Home Marketing Association of Canada has released an update to its dynamic web mapping system that provides users with the capability to create printable, customized OOH market coverage maps.  ]]></description><link>http://omaccanada.ca/en/aboutus/news/news79.omac</link><guid>http://omaccanada.ca/en/aboutus/news/default#item79</guid><author>OMAC Canada</author><category>OMAC</category><pubDate>Tue, 24 Aug 2010 13:45:00 GMT</pubDate></item><item><title><![CDATA[New Web Resource Celebrates International Award Winning OOH Ads]]></title><description><![CDATA[OMAC has announced the launch of a new web based resource that aggregates OOH award winning campaigns from around the world. The 2009 creative collection has been selected from award shows across 15 countries including Australia, UK, Germany and Korea and can be viewed at www.omaccanada.ca/en/bestcreative.]]></description><link>http://omaccanada.ca/en/aboutus/news/news77.omac</link><guid>http://omaccanada.ca/en/aboutus/news/default#item77</guid><author>OMAC Canada</author><category>OMAC</category><pubDate>Mon, 07 Jun 2010 15:00:00 GMT</pubDate></item><item><title><![CDATA[Canada Three Times a Winner at OBIE Awards.]]></title><description><![CDATA[Yesterday the Outdoor Advertising Association of America (OAAA) announced the winners of the 2010 OBIE Awards. Three Canadian firms were among the winners. The OBIE is outdoor advertising’s greatest honour and rightly so. It recognizes excellence in the medium some call the most difficult to create for. ]]></description><link>http://omaccanada.ca/en/aboutus/news/news75.omac</link><guid>http://omaccanada.ca/en/aboutus/news/default#item75</guid><author>OMAC Canada</author><category>OMAC</category><pubDate>Wed, 05 May 2010 04:00:00 GMT</pubDate></item><item><title><![CDATA[Digital OOH Advertising Displays Engage Consumers and Drive Action]]></title><description><![CDATA[A new digital out-of-home survey conducted by TNS Canadian Facts provides compelling insight into consumer’s awareness and perception of digital OOH displays and their influence in prompting consumers to take action.  ]]></description><link>http://omaccanada.ca/en/aboutus/news/news73.omac</link><guid>http://omaccanada.ca/en/aboutus/news/default#item73</guid><author>OMAC Canada</author><category>OMAC</category><pubDate>Tue, 30 Mar 2010 04:00:00 GMT</pubDate></item><item><title><![CDATA[OOH Advertising Delivers High Return On Investment]]></title><description><![CDATA[At a presentation today to advertising executives, BrandScience, a marketing and business effectiveness consultancy, revealed the results of a quantitative analysis that demonstrate the power of Out-of-Home advertising in delivering a high return on investment when included as part of an integrated campaign and in a media mix, its impact on the effectiveness of the other media.]]></description><link>http://omaccanada.ca/en/aboutus/news/news71.omac</link><guid>http://omaccanada.ca/en/aboutus/news/default#item71</guid><author>Intelligence Digitale</author><category>OMAC</category><pubDate>Fri, 26 Feb 2010 05:00:00 GMT</pubDate></item><item><title><![CDATA[Outdoor advertising industry launches billboard campaign challenging new sign by-law and billboard tax ]]></title><description><![CDATA[Outdoor advertising industry launches billboard campaign challenging new sign by-law and billboard tax 
]]></description><link>http://omaccanada.ca/en/aboutus/news/news63.omac</link><guid>http://omaccanada.ca/en/aboutus/news/default#item63</guid><author>Admin user </author><category>OMAC</category><pubDate>Tue, 24 Nov 2009 05:00:00 GMT</pubDate></item><item><title><![CDATA[New Toronto sign by-law an assault on small businesses, advertisers and City finances ]]></title><description><![CDATA[New Toronto sign by-law an assault on small businesses, advertisers and City finances ]]></description><link>http://omaccanada.ca/en/aboutus/news/news62.omac</link><guid>http://omaccanada.ca/en/aboutus/news/default#item62</guid><author>Admin user </author><category>OMAC</category><pubDate>Wed, 28 Oct 2009 04:00:00 GMT</pubDate></item><item><title><![CDATA[New Research Identifies Opportunities to Influence Principal Grocery Shoppers on the Path to Purchase]]></title><description><![CDATA[New Research Identifies Opportunities to Influence Principal Grocery Shoppers on the Path to Purchase]]></description><link>http://omaccanada.ca/en/aboutus/news/news61.omac</link><guid>http://omaccanada.ca/en/aboutus/news/default#item61</guid><author>Admin user </author><category>OMAC</category><pubDate>Tue, 22 Sep 2009 04:00:00 GMT</pubDate></item><item><title><![CDATA[Limited Space Left for Toronto OMAC OOH 101 Course!]]></title><description><![CDATA[Limited Space Left for Toronto OMAC OOH 101 Course!]]></description><link>http://omaccanada.ca/en/aboutus/news/news60.omac</link><guid>http://omaccanada.ca/en/aboutus/news/default#item60</guid><author>Admin user </author><category>OMAC</category><pubDate>Thu, 06 Aug 2009 18:19:00 GMT</pubDate></item><item><title><![CDATA[Proposed billboard tax will have devastating impact on Toronto outdoor advertising industry ]]></title><description><![CDATA[Proposed billboard tax will have devastating impact on Toronto outdoor advertising industry ]]></description><link>http://omaccanada.ca/en/aboutus/news/news59.omac</link><guid>http://omaccanada.ca/en/aboutus/news/default#item59</guid><author>Admin user </author><category>OMAC</category><pubDate>Thu, 21 May 2009 04:00:00 GMT</pubDate></item><item><title><![CDATA[Prix Média]]></title><description><![CDATA[Prix Média]]></description><link>http://omaccanada.ca/en/aboutus/news/news57.omac</link><guid>http://omaccanada.ca/en/aboutus/news/default#item57</guid><author>Admin user </author><category>OMAC</category><pubDate>Fri, 15 May 2009 15:30:00 GMT</pubDate></item><item><title><![CDATA[Leo Burnett Toronto Wins Prestigious OBIE ]]></title><description><![CDATA[The Outdoor Advertising Association of America (OAAA) announced
the winners of the 2009 OBIE Awards.   ]]></description><link>http://omaccanada.ca/en/aboutus/news/news56.omac</link><guid>http://omaccanada.ca/en/aboutus/news/default#item56</guid><author>Admin user </author><category>OMAC</category><pubDate>Tue, 21 Apr 2009 04:00:00 GMT</pubDate></item><item><title><![CDATA[OMAC Member Companies support Earth Hour        ]]></title><description><![CDATA[OMAC Member Companies support Earth Hour        ]]></description><link>http://omaccanada.ca/en/aboutus/news/news55.omac</link><guid>http://omaccanada.ca/en/aboutus/news/default#item55</guid><author>Admin user </author><category>OMAC</category><pubDate>Fri, 27 Mar 2009 04:00:00 GMT</pubDate></item><item><title><![CDATA[OMAC Launches New OOH Planning Tool  ]]></title><description><![CDATA[OMAC Launches New OOH Planning Tool  ]]></description><link>http://omaccanada.ca/en/aboutus/news/news54.omac</link><guid>http://omaccanada.ca/en/aboutus/news/default#item54</guid><author>Admin user </author><category>OMAC</category><pubDate>Tue, 24 Mar 2009 15:55:00 GMT</pubDate></item><item><title><![CDATA[Cassie Awards 2008:  Out-of-Home Winners]]></title><description><![CDATA[Cassie Awards 2008:  Out-of-Home Winners]]></description><link>http://omaccanada.ca/en/aboutus/news/news53.omac</link><guid>http://omaccanada.ca/en/aboutus/news/default#item53</guid><author>Admin user </author><category>OMAC</category><pubDate>Fri, 30 Jan 2009 05:00:00 GMT</pubDate></item><item><title><![CDATA[National Advertising Awards announce OMAC as Out-of-Home Sponsor ]]></title><description><![CDATA[National Advertising Awards announce OMAC as Out-of-Home Sponsor ]]></description><link>http://omaccanada.ca/en/aboutus/news/news52.omac</link><guid>http://omaccanada.ca/en/aboutus/news/default#item52</guid><author>Admin user </author><category>OMAC</category><pubDate>Thu, 29 Jan 2009 05:00:00 GMT</pubDate></item><item><title><![CDATA[OMAC Participates in Creation of City of Toronto New Sign By-Law]]></title><description><![CDATA[OMAC Participates in Creation of City of Toronto New Sign By-Law]]></description><link>http://omaccanada.ca/en/aboutus/news/news51.omac</link><guid>http://omaccanada.ca/en/aboutus/news/default#item51</guid><author>Admin user </author><category>OMAC</category><pubDate>Tue, 09 Dec 2008 05:00:00 GMT</pubDate></item><item><title><![CDATA[OOH Advancements]]></title><description><![CDATA[OOH Advancements]]></description><link>http://omaccanada.ca/en/aboutus/news/news50.omac</link><guid>http://omaccanada.ca/en/aboutus/news/default#item50</guid><author>Admin user </author><category>OMAC</category><pubDate>Thu, 09 Oct 2008 15:00:00 GMT</pubDate></item><item><title><![CDATA[OMAC OOH Days]]></title><description><![CDATA[OMAC OOH Days]]></description><link>http://omaccanada.ca/en/aboutus/news/news49.omac</link><guid>http://omaccanada.ca/en/aboutus/news/default#item49</guid><author>Admin user </author><category>OMAC</category><pubDate>Mon, 08 Sep 2008 14:31:00 GMT</pubDate></item><item><title><![CDATA[OBN (Outdoor Broadcast Network) Joins OMAC]]></title><description><![CDATA[OBN (Outdoor Broadcast Network) Joins OMAC]]></description><link>http://omaccanada.ca/en/aboutus/news/news48.omac</link><guid>http://omaccanada.ca/en/aboutus/news/default#item48</guid><author>Admin user </author><category>OMAC</category><pubDate>Tue, 02 Sep 2008 19:20:00 GMT</pubDate></item><item><title><![CDATA[OMAC OOH Days]]></title><description><![CDATA[OMAC OOH Days]]></description><link>http://omaccanada.ca/en/aboutus/news/news46.omac</link><guid>http://omaccanada.ca/en/aboutus/news/default#item46</guid><author>Admin user </author><category>OMAC</category><pubDate>Mon, 18 Aug 2008 17:28:00 GMT</pubDate></item><item><title><![CDATA[OMAC OOH 101 Courses Offered This Fall in Toronto and Montreal]]></title><description><![CDATA[OMAC OOH 101 Courses Offered This Fall in Toronto and Montreal]]></description><link>http://omaccanada.ca/en/aboutus/news/news45.omac</link><guid>http://omaccanada.ca/en/aboutus/news/default#item45</guid><author>Admin user </author><category>OMAC</category><pubDate>Thu, 14 Aug 2008 14:19:00 GMT</pubDate></item><item><title><![CDATA[OMAC OOH Days]]></title><description><![CDATA[OMAC OOH Days]]></description><link>http://omaccanada.ca/en/aboutus/news/news43.omac</link><guid>http://omaccanada.ca/en/aboutus/news/default#item43</guid><author>Admin user </author><category>OMAC</category><pubDate>Thu, 17 Jul 2008 13:34:00 GMT</pubDate></item><item><title><![CDATA[OOH Ad Revenue Experiencing Double Digit Growth]]></title><description><![CDATA[OOH Ad Revenue Experiencing Double Digit Growth]]></description><link>http://omaccanada.ca/en/aboutus/news/news42.omac</link><guid>http://omaccanada.ca/en/aboutus/news/default#item42</guid><author>Admin user </author><category>OMAC</category><pubDate>Wed, 16 Jul 2008 16:17:00 GMT</pubDate></item><item><title><![CDATA[Titan Worldwide Joins OMAC]]></title><description><![CDATA[Titan Worldwide Joins OMAC]]></description><link>http://omaccanada.ca/en/aboutus/news/news41.omac</link><guid>http://omaccanada.ca/en/aboutus/news/default#item41</guid><author>Admin user </author><category>OMAC</category><pubDate>Wed, 02 Jul 2008 04:00:00 GMT</pubDate></item><item><title><![CDATA[HBO's 'Voyeur' ad Wins the Grand Prix Award for Outdoor Advertising]]></title><description><![CDATA[HBO's 'Voyeur' ad Wins the Grand Prix Award for Outdoor Advertising]]></description><link>http://omaccanada.ca/en/aboutus/news/news40.omac</link><guid>http://omaccanada.ca/en/aboutus/news/default#item40</guid><author>Admin user </author><category>OMAC</category><pubDate>Wed, 18 Jun 2008 20:25:00 GMT</pubDate></item><item><title><![CDATA[A New Study Reveals that Canadians Are Increasingly Avoiding Advertising And Are More Receptive towards Advertising Presented Outside Their Home ]]></title><description><![CDATA[A New Study Reveals that Canadians Are Increasingly Avoiding Advertising And Are More Receptive towards Advertising Presented Outside Their Home 
]]></description><link>http://omaccanada.ca/en/aboutus/news/news39.omac</link><guid>http://omaccanada.ca/en/aboutus/news/default#item39</guid><author>Admin user </author><category>OMAC</category><pubDate>Tue, 27 May 2008 15:37:00 GMT</pubDate></item><item><title><![CDATA[Diamond Shreddies wins a Grand Clio]]></title><description><![CDATA[Diamond Shreddies wins a Grand Clio]]></description><link>http://omaccanada.ca/en/aboutus/news/news38.omac</link><guid>http://omaccanada.ca/en/aboutus/news/default#item38</guid><author>Admin user </author><category>OMAC</category><pubDate>Tue, 20 May 2008 19:21:00 GMT</pubDate></item><item><title><![CDATA[Lamar Transit and Metromedia Plus Join OMAC ]]></title><description><![CDATA[Lamar Transit and Metromedia Plus Join OMAC ]]></description><link>http://omaccanada.ca/en/aboutus/news/news37.omac</link><guid>http://omaccanada.ca/en/aboutus/news/default#item37</guid><author>Admin user </author><category>OMAC</category><pubDate>Fri, 02 May 2008 14:58:00 GMT</pubDate></item><item><title><![CDATA[OOH gets noticed at the 2008 Anvil Awards in Calgary.]]></title><description><![CDATA[OOH gets noticed at the 2008 Anvil Awards in Calgary.]]></description><link>http://omaccanada.ca/en/aboutus/news/news36.omac</link><guid>http://omaccanada.ca/en/aboutus/news/default#item36</guid><author>Admin user </author><category>OMAC</category><pubDate>Mon, 28 Apr 2008 06:55:00 GMT</pubDate></item><item><title><![CDATA[Canadian Agencies Take Home 3 Prizes at 66th Annual OBIE Awards]]></title><description><![CDATA[Canadian agencies won 3 awards in the International Category at last night's 66th OBIE Awards in Boca Raton, Florida.  ]]></description><link>http://omaccanada.ca/en/aboutus/news/news35.omac</link><guid>http://omaccanada.ca/en/aboutus/news/default#item35</guid><author>Admin user </author><category>OMAC</category><pubDate>Wed, 16 Apr 2008 17:30:00 GMT</pubDate></item><item><title><![CDATA[OOH Industry Supports Earth Hour On March 29, 2008]]></title><description><![CDATA[Toronto – March 26, 2008

OMAC member companies will be showing their support for Earth Hour on Saturday March 29th by turning off the lights of signs along the Gardiner Expressway between Jameson and the Don Valley Parkway.  

OMAC member company employees across Canada are being asked to 
support this global effort by taking the time to visit the website: 
http://www.earthhour.org/pdfs/EarthHour2008_MakingItHappenInYourTown.pdf
to learn more on what they can do as an individual to help conserve our
environment, not just for one hour on March 29th,  but on an ongoing basis. 

The OOH industry is committed to exploring and developing the use of more environmentally friendly materials and to reduce energy emissions. 
 
OMAC member companies include: Astral Media Outdoor, Captivate Network, CBS Outdoor, NEWAD, Pattison Outdoor and Zoom Media.

-30-

For more information please contact:

Rosanne Caron, President
OMAC
416.968.3435 x 108
]]></description><link>http://omaccanada.ca/en/aboutus/news/news32.omac</link><guid>http://omaccanada.ca/en/aboutus/news/default#item32</guid><author>Admin user </author><category>OMAC</category><pubDate>Wed, 26 Mar 2008 04:00:00 GMT</pubDate></item><item><title><![CDATA[New OOH brochure provides insight into consumer's lifestyles and how OOH can connect with consumers]]></title><description><![CDATA[&nbsp;]]></description><link>http://omaccanada.ca/en/aboutus/news/news31.omac</link><guid>http://omaccanada.ca/en/aboutus/news/default#item31</guid><author>Alexandre Chatelain</author><category>OMAC</category><pubDate>Thu, 01 Nov 2007 04:00:00 GMT</pubDate></item><item><title><![CDATA[Ground-breaking Studies Determine Accidents Not More Likely To Occur Because of Digital Billboards]]></title><description><![CDATA[Ground-breaking Studies Determine Accidents Not More Likely To Occur Because of Digital Billboards]]></description><link>http://omaccanada.ca/en/aboutus/news/news29.omac</link><guid>http://omaccanada.ca/en/aboutus/news/default#item29</guid><author>Admin user </author><category>OMAC</category><pubDate>Wed, 11 Jul 2007 04:00:00 GMT</pubDate></item><item><title><![CDATA[Captivate Network Joins Out-of-Home Marketing Association of Canada ]]></title><description><![CDATA[CAPTIVATE NETWORK JOINS OUT-OF-HOME MARKETING ASSOCIATION OF CANADA (OMAC)]]></description><link>http://omaccanada.ca/en/aboutus/news/news28.omac</link><guid>http://omaccanada.ca/en/aboutus/news/default#item28</guid><author>Admin user </author><category>OMAC</category><pubDate>Tue, 10 Jul 2007 16:16:00 GMT</pubDate></item><item><title><![CDATA[Canadian Agencies Take Home a Total of 8 Outdoor Lions at the Cannes Festival this Year]]></title><description><![CDATA[Canadian Agencies Take Home a Total of 8 Outdoor Lions at the Cannes Festival this Year]]></description><link>http://omaccanada.ca/en/aboutus/news/news27.omac</link><guid>http://omaccanada.ca/en/aboutus/news/default#item27</guid><author>Admin user </author><category>OMAC</category><pubDate>Wed, 27 Jun 2007 04:00:00 GMT</pubDate></item><item><title><![CDATA[OOH Builds Positive Consumer Perception of Best New Products Program and Generates Traffic to Website]]></title><description><![CDATA[OOH Builds Positive Consumer Perception of Best New Products Program and Generates Traffic to Website]]></description><link>http://omaccanada.ca/en/aboutus/news/news23.omac</link><guid>http://omaccanada.ca/en/aboutus/news/default#item23</guid><author>Admin user </author><category>OMAC</category><pubDate>Tue, 26 Jun 2007 04:00:00 GMT</pubDate></item><item><title><![CDATA[OAAA Honors 2007 OBIE Winners]]></title><description><![CDATA[OAAA Honors 2007 OBIE Winners]]></description><link>http://omaccanada.ca/en/aboutus/news/news20.omac</link><guid>http://omaccanada.ca/en/aboutus/news/default#item20</guid><author>Admin user </author><category>OMAC</category><pubDate>Wed, 09 May 2007 04:00:00 GMT</pubDate></item><item><title><![CDATA[The Canadian Outdoor Measurement Bureau (COMB) partners with BBM Analytics ]]></title><description><![CDATA[The Canadian Outdoor Measurement Bureau (COMB) partners with BBM Analytics ]]></description><link>http://omaccanada.ca/en/aboutus/news/news19.omac</link><guid>http://omaccanada.ca/en/aboutus/news/default#item19</guid><author>Admin user </author><category>OMAC</category><pubDate>Fri, 04 May 2007 04:00:00 GMT</pubDate></item><item><title><![CDATA[OMAC Launches OOH Campaign to Promote Best New Products Program and New Consumer-driven Website]]></title><description><![CDATA[The Out-of-Home Marketing Association (OMAC) and BrandSpark International have launched a major out-of-home campaign to promote the annual Best New Product Awards, a program designed to help consumers make better purchase decisions, and to promote the launch of the new Best New Products website.  ]]></description><link>http://omaccanada.ca/en/aboutus/news/news18.omac</link><guid>http://omaccanada.ca/en/aboutus/news/default#item18</guid><author>Admin user </author><category>OMAC</category><pubDate>Mon, 12 Feb 2007 05:00:00 GMT</pubDate></item><item><title><![CDATA[2006 CASSIES Reward Business Results and ROI]]></title><description><![CDATA[2006 CASSIES Reward Business Results and ROI]]></description><link>http://omaccanada.ca/en/aboutus/news/news15.omac</link><guid>http://omaccanada.ca/en/aboutus/news/default#item15</guid><author>Admin user </author><category>OMAC</category><pubDate>Thu, 16 Nov 2006 05:00:00 GMT</pubDate></item><item><title><![CDATA[2006 MIAs - Gold for Rogers Wireless Mixed Media "Shine" Campaign; NEWAD Receives Top Honours for Advancement in Media Science]]></title><description><![CDATA[Zoom, Newad, Astral, Pattison Outdoor and CBS Outdoor all recipients of 2006 MIA Awards.]]></description><link>http://omaccanada.ca/en/aboutus/news/news14.omac</link><guid>http://omaccanada.ca/en/aboutus/news/default#item14</guid><author>Admin user </author><category>OMAC</category><pubDate>Thu, 09 Nov 2006 05:00:00 GMT</pubDate></item><item><title><![CDATA[Commuting Times Are Rising: The Automobile Is Still The Preferred Way To Get To Work.]]></title><description><![CDATA[A new Stats Can survey shows that Canadians spent an average of 63 minutes a day commuting to and from work, compared with 59 minutes in 1998, and 54 minutes in 1992. The study, based on data from the 2005 General Social Survey found that the average commute times were significantly higher in 2005 than in 1992 in five of Canada’s six largest urban areas.   ]]></description><link>http://omaccanada.ca/en/aboutus/news/news13.omac</link><guid>http://omaccanada.ca/en/aboutus/news/default#item13</guid><author>Alexandre Chatelain</author><category>OMAC</category><pubDate>Mon, 24 Jul 2006 04:00:00 GMT</pubDate></item><item><title><![CDATA[OMAC Announces Out-of-Home Events To Present New Research And Profile Successful Campaigns  ]]></title><description><![CDATA[Out of Home Event ]]></description><link>http://omaccanada.ca/en/aboutus/news/news12.omac</link><guid>http://omaccanada.ca/en/aboutus/news/default#item12</guid><author>Alexandre Chatelain</author><category>OMAC</category><pubDate>Tue, 04 Jul 2006 04:00:00 GMT</pubDate></item><item><title><![CDATA[DDB wins Outdoor Silver Lion; Taxi and Rethink both win Bronze]]></title><description><![CDATA[Canada garnered 9 awards in the Outdoor, Radio and Media categories at the Cannes Lions.]]></description><link>http://omaccanada.ca/en/aboutus/news/news11.omac</link><guid>http://omaccanada.ca/en/aboutus/news/default#item11</guid><author>Alexandre Chatelain</author><category>OMAC</category><pubDate>Tue, 20 Jun 2006 04:00:00 GMT</pubDate></item><item><title><![CDATA[OMAC Launches Website to Provide Central Resource for Information on Out-of-Home]]></title><description><![CDATA[The Out-of-Home Marketing Association of Canada (OMAC) has launched a bilingual website www.omaccanada.ca/www.amcacanada.ca to serve as a central resource for agencies and advertisers.  ]]></description><link>http://omaccanada.ca/en/aboutus/news/news8.omac</link><guid>http://omaccanada.ca/en/aboutus/news/default#item8</guid><author>Alexandre Chatelain</author><category>OMAC</category><pubDate>Tue, 23 May 2006 18:39:00 GMT</pubDate></item><item><title><![CDATA[OMAC has launched a new study to provide insight into the role of out-of-home in today’s media landscape.]]></title><description><![CDATA[The research will examine consumer’s commuting habits, shopping habits and out-of-home’s impact on their behaviour.]]></description><link>http://omaccanada.ca/en/aboutus/news/news6.omac</link><guid>http://omaccanada.ca/en/aboutus/news/default#item6</guid><author>Admin user </author><category>OMAC</category><pubDate>Wed, 10 May 2006 04:00:00 GMT</pubDate></item><item><title><![CDATA[New research shows how Canadians interact with outdoor ads. State-of-the-art Eye-Tracking technology used to quantify how drivers and passengers interact with outdoor ads.]]></title><description><![CDATA[A recent study conducted by Toronto-based VisionTrack, a leader in eye-tracking technology has found that more than half ( 55%) of Out-of-Home ads are seen by participants on their first drive by. ]]></description><link>http://omaccanada.ca/en/aboutus/news/news3.omac</link><guid>http://omaccanada.ca/en/aboutus/news/default#item3</guid><author>Admin user </author><category>OMAC</category><pubDate>Mon, 01 May 2006 04:00:00 GMT</pubDate></item><item><title><![CDATA[Indoor advertising companies are recognized at the Prix Media Show in Montreal for their contribution to the advancement in media science.]]></title><description><![CDATA[<ul><li>NEWAD wins the ‘Advancement in Media Science’ Award for the development of Traffik, the counting methodology for indoor advertising. </li>
<li>ZOOM Media was a finalist in the “Advancement in Media Science” for its web based Proof of Performance system. </li></ul>
]]></description><link>http://omaccanada.ca/en/aboutus/news/news4.omac</link><guid>http://omaccanada.ca/en/aboutus/news/default#item4</guid><author>Admin user </author><category>OMAC</category><pubDate>Tue, 11 Apr 2006 04:00:00 GMT</pubDate></item></channel></rss>