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May 3, 2013
Campus Networks expand at Newad
Newad’s indoor advertising Campus network has confirmed its leadership position with educational establishments following the signing of a partnership with McGill University (Montreal, QC), often cited as one of the best educational institutions in North America. A new initiative with Brock University will mark the first time publicity has been allowed within the confines of that campus. (St. Catharines, ON)
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February 25, 2013
OOH Advertising Drives Consumer Action
A new survey confirms that OOH advertising continues to be an effective medium in driving consumer action. A TNS survey revealed that over one half (57%) of Canadians age 18+ take some type of action after seeing OOH advertising.
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February 25, 2013
OOH Advertising Drives Consumer Action
A new survey confirms that OOH advertising continues to be an effective medium in driving consumer action. A TNS survey revealed that over one half (57%) of Canadians age 18+ take some type of action after seeing OOH advertising.
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February 13, 2013
Exciting New Partnership Between Boston Pizza And Zoom Media
Zoom Media announced its partnership with the Boston Pizza chain across the province of Quebec, adding the chain locations in Quebec to its Resto-bar out-of-home and digital out-of-home network.
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February 5, 2013
A Digital OOH Campaign That Adjusts To Winter Weather Conditions
Kal Tire partnered with Astral Out-of-Home for their new winter campaign keeping Toronto and Vancouver motorists up to date on current weather, and how roads and driving conditions are being affected.
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February 4, 2013
Australia’s OOH media continues to experience healthy growth
Out-of-Home continues to experience healthy growth in Australia, while other traditional media are seeing a decrease in audience and market share. Advances in technology are enhancing OOH creative and allowing advertisers to reach consumers on a more personal level.
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January 31, 2013
Bus Shelter Wraps in New Zealand Creates Engagement Opportunities Between Brands And Consumers
With smartphone penetration in New Zealand currently sitting at 44%, advertisers can take advantage of this technologically savvy market by offering digital products to connect with consumers looking for convenience and entertainment from their devices.
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January 29, 2013
Winners of the 2013 Cassies Award Show Revealed
Winners of the 2013 Cassies Award Show Revealed
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January 24, 2013
Discover The Secret Of Outdoor Posting In Freezing Temperatures
Discover The Secret Of Outdoor Posting In Freezing Temperatures
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January 22, 2013
New Study Shows That Canadians Want Advertising Transparency
A new study shows that Canadian consumers are seeking more open and candid relationships with their favourite brands.
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