The information contained in the Out-of-Home Advertising Guidelines (the “Guidelines”) is being provided for general information purposes only. The information in the Guidelines does not constitute legal or other professional advice or an opinion of any kind. Readers are advised to seek specific legal advice by contacting their own legal counsel regarding any of the information contained herein including, but not limited to, legislative interpretation or specific legal issues. OMAC does not warrant or guarantee the quality, accuracy or completeness of any information provided. Moreover, the information in the Guidelines that refers to third party information, including but not limited to government legislation, should not be relied upon as accurate, timely or fit for any particular purpose. Stated simply, readers should consult their legal counsel before undertaking or accepting any advertising to ensure legal obligations and interpretations are accurate.
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Governed by the Nova Scotia Alcohol and Gaming Authority
- A licensee may advertise using any medium.
- A licensee may include any or all of the following information for their licensed premises in an advertisement:
- liquor prices;
- hours of sale;
- names of liquor manufacturers or brands sold
- A licensee must not use an advertisement that does any of the following:
- Encourages people to drink liquor irresponsibly;
- Depicts people drinking liquor;
- Depicts a person who is intoxicated;
- Depicts a person behaving irresponsibly or illegally;
- Implies that driving while consuming or having consumed liquor is acceptable conduct;
- Directly targets minors or is used in locations used or visited mostly by minors;
- Depicts liquor as one of life’s necessities;
- Depicts liquor as a key to social acceptance or personal success;
- Depicts liquor as central to the enjoyment of any activity;
- Depicts liquor as a status symbol;
- Uses pictures or descriptions of minors or of personalities, images or activities that may appeal to minors.
For detailed information, visit:
Amendment current as of January 2012
Update by OMAC date: November 2012